Protein Parmo™ Story | A Teesside Icon Reinvented

Protein Parmo™ is Macro Based Diet's answer to Teesside's most iconic dish. Written by Mike Hind MBE, Founder of Macro Based Diet, Health Coach, Born & Bred in Teesside.

I've been in the health and fitness industry for over a decade, helping people across the UK transform their lives through better nutrition, better habits, and proper support. Born in Middlesbrough, I've never shied away from where I come from — and I've always believed that Teesside deserves more than the stereotypes we're given.

Why I Created Protein Parmo™

Teesside has one of the highest obesity rates in the country. According to the most recent NHS figures, nearly 70% of adults in the North East are overweight or obese. In some local wards, childhood obesity is over 40% by Year 6. That's not just a weight issue — it's a crisis for our health, our NHS, and our future.

I've featured on national TV time and time again talking about obesity, mindset, and change. And every time Teesside gets mentioned, it's the same story — "home of the 2,600-calorie Parmo." That's what the country associates us with. Not our graft. Not our community. Not our history, just unhealthy takeaway food.

Well, I wanted to change that. That's where Protein Parmo™ comes in.

We all love good food. But why can't it be healthier? Why can't we enjoy what we love without sacrificing our health goals? The Protein Parmo™ was created to prove that you can.

What Is a Protein Parmo™?

The Protein Parmo™ is more than a healthier version of the classic — it's a branded, high-protein product range, created by Macro Based Diet to give Teesside's most iconic food a proper evolution.

It's not a single product. It's a growing line of smart, macro-focused Protein Parmo™ meals and sides, made with premium ingredients, cooked in-house, and built around results.

We launched with our flagship: THE PROTEIN PARMO™ – CHICKEN EDITION — and we're just getting started.

Each main Protein Parmo™ edition is:

  • Made with lean protein sources like chicken breast
  • Topped with our exclusive high-protein 4-cheese blend
  • Finished with a smooth, macro-balanced béchamel sauce
  • Steam-cooked for a healthier result (never fried)
  • Delivered chilled, in microwave and oven-safe trays

All that, and still under 500 calories per serving with over 50g of protein. This isn't takeaway. This is take back control — proper flavour, smart macros, zero compromise.

The Protein Parmo™ Range

The Protein Parmo™ is an in-house branded collection, designed and developed by Macro Based Diet, featuring:

PROTEIN PARMO™ – CHICKEN EDITION
Steam-cooked lean chicken breast, topped with our signature high-protein cheese blend and béchamel.

PROTEIN PARMO™ – FRENCH GARDEN POTATOES
Tender baby white potatoes infused with garlic herb oil — designed to complement the Protein Parmo™ mains while staying aligned to our macro values.

PROTEIN PARMO™ – GARLIC SAUCE (Coming Soon)
Our in-house creamy garlic dip, made to match the flavour profile of the Protein Parmo™ range without compromising nutritional goals.

Future Protein Parmo™ Editions
We're currently developing Pork, Vegan, and Spicy editions — with the same signature macro targets, prep standards, and taste-first approach.

What Protein Parmo™ Represents

The Protein Parmo™ stands for something.

  • It's about changing how people view Teesside food.
  • It's about showing the next generation that culture and health can co-exist.
  • It's about offering something different, not just for bodybuilders, but for busy people who care about what they eat.

Most of all, the Protein Parmo™ is about taking ownership of something Teesside is known for and turning it into something better.

Explore the Full Protein Parmo™ Range

We've only just started. View the full Protein Parmo™ Collection here.

This is comfort food. Reimagined. This is Teesside. Reclaimed.

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