Meet the Team
Macro Based Diet is a family business in Middlesbrough. Thirteen of us cook, label, pack, drive and answer the phone, and every meal that leaves the kitchen on Skippers Lane has been through our hands. This page is who we are.
Owners
Mike and Jenny Hind
Macro Based Diet is a family business. Mike started it in 2018 after years of coaching people who could train hard but could not keep their food on track, and he still builds the menu, the portion sizes and the macros behind every dish. Jenny is co-founder and runs the kitchen, so every meal that leaves Skippers Lane is cooked and checked under her eye.
Mike is an IFBB Coach and Advanced Sports Nutritional Advisor, was named the UK’s best personal trainer by the National Fitness Awards four years running, and holds an MBE for services to the community. Between us we have fed thousands of people across Teesside and the rest of the UK, and we still read every review.
Thirteen of us, one kitchen
The team

Ashleigh J
Senior Kitchen StaffLevel 3 Food Hygiene

Phoebe K
Senior Kitchen StaffLevel 3 Food Hygiene

Megan H
Senior Kitchen StaffLevel 3 Food Hygiene

Amber K
Senior Kitchen StaffLevel 2 Food Hygiene

Natalie K
Kitchen StaffLevel 2 Food Hygiene

Lilly S
Kitchen StaffLevel 2 Food Hygiene

Darcy M
Kitchen StaffLevel 2 Food Hygiene

Scarlett K
Kitchen StaffLevel 2 Food Hygiene

Scarlett S
Kitchen StaffLevel 2 Food Hygiene

Freddie H
Kitchen StaffLevel 2 Food Hygiene

Paul K
Delivery DriverPhotographerLevel 2 Food Hygiene
Awards and recognition
Over a million pounds of meals, from one Teesside kitchen
- Meal Prep Company of the Year 2024, Prestige Awards
- Innovation in Fitness and Nutrition, National Fitness Awards
- Best Takeaway in the North East, Just Eat Restaurant Awards 2022, shortlisted
- Protein Parmo® is a registered UK trade mark, so the original comes from our kitchen
Since the website moved to Shopify in May 2022, customers have ordered more than £1 million of meals through it: over 20,000 orders from more than 5,000 people, every one cooked, labelled and packed by the team on this page. 2025 was our best year yet and 2026 is ahead of it.
